The original website presented several key issues:

• Outdated design that did not reflect the quality or professionalism of the academy.
• Sparse content — limited program descriptions, few photos, and unclear calls to action.
• Lack of structure, making it difficult for new visitors to navigate or understand class offerings and schedules.



The goal was to create a modern, informative, and visually appealing website that improved both user experience and the academy’s online presence — all within a limited budget and timeline.

Website Before: US Martial Arts Academy Homepage

Current website functionality as of October 2025.

Strategy & Approach

My strategy focused on content expansion, clear structure, and strong visual storytelling:

• Platform Upgrade: Selected WordPress for its flexibility and ease of future updates.
• Content Restructure: Organized pages around key audience needs — Programs, Instructors, Class Schedules, and Contact.
• Visual Enhancement: Incorporated high-quality photos throughout the site to showcase classes in action and highlight the community environment.
• Calls to Action: Strategically placed “Introductory Offer” and “View Our Schedule” buttons to drive conversions.
• Scalability: Designed the site with future updates in mind -- which is very useful since as of September 2025, the school had to abruptly change locations. A new updated website will be forthcoming in 2026 to reflect these changes.

• Modern, energetic homepage hero with dynamic imagery to reflect the academy’s community atmosphere.
• Expanded program pages with clear navigation so parents and prospective students can easily find class details and schedules.
• Consistent visual branding—typography, color palette, and button styles—creating a cohesive, professional look.
• Rich photography showcasing students, instructors, and classes to replace the sparse visuals of the previous site.
• Strategic calls to action like “Start Your Free Trial Class” to drive engagement and conversions.
• Built on WordPress for flexibility, mobile responsiveness, and easy future updates when the academy relocates.
  

Impact & Results

• Delivered a modern, professional website that significantly improved the academy’s online presence.
• Increased clarity of offerings, helping prospective students and parents find essential information quickly.
• Provided a scalable foundation that can be easily updated when the academy moves locations.
• Positive feedback from both the academy leadership and community members on the look and usability of the new site.
• And what's most important - NEW BUSINESS. The school as of this writing was outgrowing its former space, so will be moving to a larger location to account for this new business.